Greatest Real Estate Marketing Video Ever

EMBED-Epic Home Sale Commercial - Watch more free videos


Thanks to the folks at BuzzBuzzHome and CondoChris for bringing this video to my attention.

The principals of Neo Property, Ian Adams and Adrian Jenkins invested a huge production budget into making an action packed real estate marketing commercial...and it's damn well entertaining.

To create this video here are some of the line item for costs:

• Producer's Fee
• Director's Fee
• Actors wages
• Production crew fee (including equipment, make up and production team)
• Props and costumes (helicopter, guns, uniforms, lingerie)
• Permits to the city
  
• Catering for production crew
• Post production costs (editing, music and graphics)

The high costs make it a dangerous game to continue making more, but if they have a solid marketing plan behind it, I can definitely see it working out.

Despite the critics from Thought Catalog calling it a "terrible ad" this video will be sure to go viral. Already with 14,000 views on Youtube (16 days after uploading), this video will make Neo Property the number one luxury brokers in the mind of Australians.

To me, it also illustrates the point of how people sell real estate. It's all sizzle and no steak.

The production company, Platinum HD, definitely understands how real estate sales works. They purposely eliminated all silly adjectives (awesome, stunning, etc) , numbers, and cliche's ("in the heart of the best neighborhood").

To them, it's all about creating an experience to the buyer and sellers.